I've never flown Southwest airlines...but I want to.

I hear that in this age of fees for checked bags, long delays, and disgruntled passengers, Southwest works hard to make flying simple, affordable, and enjoyable.

Three things struck me about this video that I believe contribute to their oasis of success in a desert fledgling airlines. I think they could benefit you and your team.

1. The message may be sacred, but the method of delivery is not. Don't be afraid to try something different.
   
   
2. The team benefits when members are given creative liberty. Individuality + passion = people actually enjoying what they do. It's contagious. Let your team loose and enjoy the results!
   
   
3. If you do something ordinary in a remarkable way, people will take notice and tell others. Almost 1.3 million have viewed this video in one month. Southwest's TV spots are legendary (Wanna get away?). Go ahead and try to recall one of United or American's ads.